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290 Leads Without Spending a Penny on Ads

Great Commercial Cleaners

Overview

  • Client: Great Commercial Cleaners
  • Service Offered: SEO, Local SEO & Growth Strategy
  • Key Results: 151 form submissions, 111 calls, 28 emails, AI platform rankings
  • Duration: 12 months
  • Keywords: commercial cleaners, office cleaning services, janitorial services, industrial cleaning company
290 Leads Without Spending a Penny on Ads

About Great Commercial Cleaners

Before the growth, there was silence. Days would pass with no calls, no emails — just the quiet idle phone and the faint smell of cleaning supplies stored for “the next big job” that never came.

The owners were proud of their work; their crews could turn a dusty, fluorescent-lit office into a showroom of glass, chrome, and fresh lemon scent. But their lead gen strategy was little more than hoping and praying — asking friends and family to “spread the word,” even when it made them feel guilty, like they were imposing. Competitors seemed to be everywhere online, getting the contracts, while Great Commercial Cleaners remained invisible.

They didn’t just want more jobs; they wanted a reputation. They wanted to be the name whispered in boardrooms when someone asked, “Who’s the best cleaning company in town?” That’s when they decided enough was enough — it was time to stop relying on favors and start building a presence that couldn’t be ignored.

Challenges

The biggest challenges in front of them were:

  • No consistent inbound leads, relying entirely on word-of-mouth.
  • No online authority or visibility to attract commercial clients.
  • Marketing efforts were inconsistent and not strategically aligned.
290 Leads Without Spending a Penny on Ads - Challenge

Solutions

We decided to write their digital destiny. We put ourselves into their customers’ shoes and searched “commercial cleaners near me” on Google. Would Great Commercial Cleaners appear? Do they feel the obvious choice? That became our guiding vision.

Here’s what we did:

  • Local SEO: Fully optimized their Google Business Profile, targeting core service areas and high-intent commercial cleaning terms.
  • Strategic Keyword Targeting: Built out pages for office cleaning, industrial cleaning, and specialized janitorial services to capture niche searches.
  • Conversion-Driven Content: Crafted persuasive service pages and blogs with trust-building language, strong CTAs, and industry authority.
  • AI Platform Optimization: Structured content and metadata to make them discoverable on AI-powered search (ranking 3 pages on ChatGPT, 10 on Copilot).
  • Data-Led Iteration: Measured every click, form submission, and call to refine campaigns for maximum ROI.

Results

The shift was dramatic. In just 12 months, Great Commercial Cleaners went from chasing favors to fielding real, qualified inquiries from businesses ready to book. No more awkward requests to friends or waiting for luck — they had a machine that brought leads to their door.

Key outcomes achieved:

  • Steady Lead Flow: 151 home form submissions, creating a pipeline of commercial cleaning contracts.
  • Direct Client Contact: 111 calls and 28 email inquiries, meaning more real-time connections with decision-makers.
  • AI Search Domination: 3 pages ranked on ChatGPT and 10 on Copilot, positioning them ahead of competitors in emerging search channels.
  • Authority & Trust: Increased brand recognition as a reliable, professional cleaning partner across their service areas.

Today, Great Commercial Cleaners no longer wonder where the next job will come from. They’ve built an online presence that works for them day and night — attracting clients while they’re busy making workplaces spotless. The uncertainty is gone, replaced with a confident, repeatable growth system. Want the same for your business as well? Contact us now.