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Still Embarrassed to Share Your Website Link?

Do you flinch when someone asks, “What’s your website?” It’s clunky, outdated, and doesn’t bring in leads. Looks like a template. Feels like a ghost town. No story. No trust. Just... dead space.

Who Are We?

We’re Goal Conversion — A Performance-First Web Design Company

Based in Calgary, weBuilt for businesses that care about results, not just pixels. We chase outcomes, not awards. Whether you're a local service provider, personal brand, or product-based business, our job is simple:
Design a site so good, people don't bounce — they buy.
We’ve worked with over 350 clients across various industries — from real estate and local businesses to clinics and e-commerce. The best part about our websites is, they make you money along with looking good.

What Makes Us Different?

We Don’t Follow Trends.

We follow data. And this is how we design differently:

We Don’t Guess — We Diagnose: Through user research, heatmaps, and UX testing, we find out exactly why your current site isn't converting.

We Build Backwards from Revenue: Before we touch a single template or wireframe, we plan your sales flow — then wrap design around it.

We Marry Design with Strategy: Fonts, colors, spacing — it all looks good. But every element also has a job. To convert, retain, and build trust.

We Create Fast, Mobile-Optimized Experiences: Because if your site takes 4 seconds to load, you’ve already lost half your visitors.

More than web design, we call it web psychology — rooted in CRO, SEO, and human behavior.

Proof

Does It EvenWork?

5.0

50+ Review

"Success Stories from Visionary Founders"

We were almost invisible online—our phones barely rang. After working with them, everything flipped. Calls poured in, clicks shot up, and we’ve had over 2,000 real leads. They put us right where homeowners needed us most. Now, when furnaces fail or ACs break, people find Air Leaders first. Best decision we ever made for our business.

Dan Karimi
Dan Karimi

CEO, Air Leaders

We used to rely on walk-ins and word of mouth, but it wasn’t enough. After working with this team, everything changed—our visibility shot up, clicks grew, and the phone hasn’t stopped ringing. We’re showing up on Google Maps across all our locations, and even tough keywords like cabinet refacing are ranking top now. More than boosting traffic—they brought us real customers. It’s been a total game-changer

Paul Mahon
Paul Mahon

Co-founder, Cabinets R Us

Our site used to scare off elite clients — slow pages, broken layouts, zero trust. They tore it down and rebuilt it into a powerhouse. Now it loads in a blink, flows smoothly on any screen, and pops up on AI searches where our buyers live. Prospects explore listings and call us ready to deal. They built us a million-dollar credibility.

Chelea Mattera
Chelea Mattera

CEO & Founder, FocusedCRE

We went from being practically invisible to becoming the go-to driving school in Queens. Traffic increased, phones started ringing, and we booked over 3,500 leads. Goal Conversion brought us real students ready to learn. Our classrooms are full, our reputation is strong, and we’re no longer chasing — we’re leading. Hands down, the best move we made for our school.

Devi Ram
Devi Ram

Owner, Executive Driving School

We knew we’re offering the best care in Vaughan, but only our regular clients knew this. Thanks to the team Goal Conversion for opening our minds with a growth strategy. Now 22 of our keywords sit in the top spots, our impressions and clicks keep climbing, and patients find us first. Above all, they gave us trust, visibility, and a steady flow of new patients. Highly Recommended!

David Miguez
David Miguez

CEO, Triple Element

We always knew how to transform homes, but online, we were invisible. After working with GC guys, our presence finally reflects our artistry. Impressions and clicks grew, but more importantly, real homeowners started finding and trusting us. Now, when people search for painters in Bowmanville, New Tone Interiors shows up. They didn’t just give us traffic — they gave us visibility, credibility, and clients who love what we do.

Matt Olson
Matt Olson

Founder, New Tone Interiors

Is Web Design Expensive?

Bad web design? Yes. It costs you leads, trust, and time. Great web design? It saves you money and earns more of it. You don’t pay for pages with Goal Conversion. You invest in a conversion engine that:

Reduces ad spend waste, Improves ranking & organic traffic, Increases conversion rates, Boosts average time on site, Builds instant credibility & trust

What’s

Included in Our Web Design Services?

We’re not just another “design and disappear” agency. Every project includes:

Homepage, Inner Pages & Contact Forms

Designed for storytelling, clarity, and high engagement.

Mobile-Responsive Design

78% of users leave if your site isn’t mobile-friendly. We fix that.

Basic SEO Integration

Titles, meta descriptions, site speed, image alt — all optimized.

Conversion Copywriting

We don’t just design it. We write it to sell.

Custom Layouts (No Templates)

Unique look & feel personalized to your brand — not another clone.

Launch Support & 14-Day Post-Live Edits

We don’t ghost. We support you after go-live.

Training on Updating Your Site

Want to DIY updates? We’ll show you how.

FAQs

Frequently Asked Questions

Absolutely. Just sneak peek at our case studies section for real client sites, including before/after transformations.

Most sites go live within 3–4 weeks, depending on complexity. Urgent launch? We offer express options.

Yes — we can either adapt your current brand or help refresh it alongside the new website.

We can handle hosting, domain, and ongoing management — or hand off to your team. Your call.
CASE STUDY

Their Story Started Where You Are Now

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Pets

1,600+ Leads in 12+ Months for Northgate Animal Hospital

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Automotive Services

C&C Truck and Auto Accelerated Online Visibility and Doubled Service Leads

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Cleaning & Maintenance Services

Transparent Cleaning Strengthened Local Presence and Doubled Organic Leads

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Home Services

Perfect View Renovation Captured Local Leads and Improved Rankings

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Home Services

Wilshire Inn Increased Online Bookings and Visibility with SEO

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Home Services

Brock Painting & Contracting Strengthened Online Visibility

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Home Services

Hello Pest Control Strengthened Keyword Rankings

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Pest Control Services

CR Pest Control Achieved Top Map Rankings and Boosted Conversions

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Home Services

Canary Constructions Achieved Top Rankings and Increased Conversions

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Home Services

Cabinets R Us Transformed Their Online Presence with SEO in Just 6 Months

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Automotive Services

Royal GTA Auto Achieved a 720% Increase in Conversions

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Automotive Services

From Hearing Crickets to 1,500+ Leads for My Big Tow