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Wilshire Inn Increased Online Bookings and Visibility with SEO

Wilshire Inn

Overview

  • Client: Wilshire Inn
  • Service Offered: SEO
  • Key Results: +70% Website Traffic, 9 Keywords in Top 5, +55% Direct Bookings
  • Duration: 6 months
  • Keywords: hotels in Claresholm, affordable hotels in Claresholm, Motels Claresholm
Wilshire Inn Increased Online Bookings and Visibility with SEO

About Wilshire Inn

Wilshire Inn is a modern full-service hotel in Claresholm, offering comfortable rooms, event spaces, and on-site dining. Known for excellent customer service and convenient amenities, the hotel had a loyal local customer base but faced challenges in capturing online travelers.

Before SEO, Wilshire Inn’s website struggled with poor keyword rankings, low organic visibility, and minimal map presence. Most bookings came through third-party platforms or phone calls, which cut into margins. The goal was to boost direct bookings and improve visibility in local hotel searches.

Challenges

  • Low organic impressions due to limited search engine presence.
  • Weak keyword visibility for local terms like affordable hotel Claresholm and weekly room rentals Claresholm.
  • Low website conversions, with many visitors dropping off before booking.
  • Competitors and booking platforms are capturing the majority of search traffic.
Wilshire Inn Increased Online Bookings and Visibility with SEO - Challenge

Solutions

We developed a tailored SEO and digital strategy to position Wilshire Inn as a strong contender in the Claresholm hospitality market:

  • Keyword Optimization
    Targeted local and long-tail search terms such as weekly hotel rooms Claresholm, affordable motel Claresholm, and family suites South Alberta.
  • On-Site Improvements
    Optimized service and package pages with clear CTAs. Improved meta descriptions, headers, and schema markup for hospitality SEO. Enhanced user experience with simplified booking pathways.
  • Conversion Rate Optimization (CRO)
    Improved “Book Now” and “Get a Package” call-to-action placements. Streamlined the booking process for both mobile and desktop.
  • Content & Local SEO
    Highlighted unique amenities (pet-friendly, semi-truck parking, accessible suites). Created content around local attractions and dining to rank for “things to do in Claresholm.” Added AI-driven citation management to ensure consistent NAP (Name, Address, Phone) across directories.
  • Performance Tracking
    Implemented Google Analytics and Search Console tracking to monitor impressions, clicks, and conversion performance.

Results

Within the months of execution, Wilshire Inn experienced significant progress:

  • Impressions Growth: Visibility in search results improved consistently, making Wilshire Inn more discoverable for local travelers.
  • Keyword Rankings: Local terms like Claresholm hotel rooms and affordable family suites in Claresholm climbed into the top search positions.
  • Conversions: A measurable rise in online bookings and inquiries, with stronger engagement from both short-term travelers and long-term renters.
  • Local Presence: Improved map visibility and citations strengthened credibility for Claresholm-based searches.
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