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CR Pest Control Achieved Top Map Rankings and Boosted Conversions

CR Pest Control

Overview

  • Client: CR Pest Control
  • Service Offered: SEO
  • Key Results: 8 Keywords in Top 3, +140% Conversions, –38% Cost per Conversion
  • Duration: 6 months
  • Keywords: Pest Control Toronto, Bed Bug Removal Toronto, Rodent Control Mississauga
CR Pest Control Achieved Top Map Rankings and Boosted Conversions

About CR Pest Control

CR Pest Control is a trusted pest and wildlife removal service provider in the Greater Toronto Area. Known for fast response times, licensed experts, and safe, family-friendly treatments, they have built a strong reputation offline. However, their online presence lagged — with low rankings, minimal map visibility, and heavy reliance on referrals to drive new business.

Challenges

  • Inconsistent Lead Flow:
    Leads were coming in sporadically, with many high-value service areas underperforming in search results.
  • Low Local Map Rankings:
    Despite having a Google Business Profile, CR Pest Control wasn’t ranking well in the local map pack for competitive terms.
  • High Acquisition Costs:
    Paid ads generated some traffic, but CPC was too high for a sustainable long-term strategy.
  • Missed High-Intent Keywords:
    Important terms like     “bed bug removal Toronto” and “rodent control Mississauga” were buried deep in search results.
CR Pest Control Achieved Top Map Rankings and Boosted Conversions - Challenge

Solutions

How Goal Conversion Boosted CR Pest Control’s SEO Performance?

  • Onsite Optimization:
    Restructured service pages with targeted keywords, optimized meta titles/descriptions, improved page speed, and fixed mobile usability issues.
  • Technical SEO Fixes:
    Corrected broken links, improved crawlability, and implemented structured data to strengthen authority signals.
  • Local SEO Strategy:
    Optimized Google Business Profile with location-focused content, updated categories, added high-quality service photos, and encouraged verified reviews.
  • Offsite Authority Building:
    Built high-authority backlinks, created niche citations in pest control directories, and secured local business mentions to boost trust signals.
  • Content Development:
    Published educational blogs on pest prevention tips and seasonal pest issues to capture informational search intent.

Results

  • 8 Keywords in Top 3 Positions:
    Major service keywords like     “pest control Oshawa” and “bed bug removal Oshawa” now dominate competitive SERPs.
  • +140% Increase in Conversions:
    Form submissions, calls, and quote requests more than doubled.
  • Cost Per Conversion Reduced by 38%:
    Organic search replaced expensive paid traffic as the primary lead source.
  • Improved Local Map Rankings:
    CR Pest Control now appears in the top 3 for core services in multiple targeted cities.
  • Sustained Growth Potential:
    The site is now positioned for further growth with seasonal campaigns and AI-driven content plans in progress.
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