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Brock Painting & Contracting Strengthened Online Visibility

Brock Painting & Contracting

Overview

  • Client: Brock Painting & Contracting
  • Service Offered: SEO
  • Key Results: +65% Organic Keyword Growth, +120% Impressions, +85% Clicks
  • Duration: 6 months
  • Keywords: commercial painters in Oshawa, residential painters in Oshawa, painting contractors in Pickering
Brock Painting & Contracting Strengthened Online Visibility

About Brock Painting & Contracting

Brock Painting & Contracting is a trusted name in Ontario for residential and commercial painting services. With 30+ years of experience, the company specializes in interior and exterior painting, stucco ceiling repairs, and customized finishes. While Brock Painting has always been known locally for its craftsmanship and professionalism, its online presence did not match its strong offline reputation.

Before SEO, the business struggled with low keyword rankings, limited search visibility, and low website traffic. Most leads came from referrals, missing out on potential customers searching online for painters in Oshawa, Pickering, and Ajax.

Challenges

  • Low keyword rankings for high-value search terms.
  • Limited organic impressions and clicks despite an established reputation.
  • Competitors in the region dominate search engine results.
  • Homepage and service content not fully optimized for SEO.
Brock Painting & Contracting Strengthened Online Visibility - Challenge

Solutions

We designed and implemented a comprehensive SEO strategy to boost Brock Painting & Contracting’s visibility:

  • Keyword Research & Optimization
    Identified high-intent keywords like residential painting contractors in Oshawa, commercial painting contractors in Oshawa, and painters near me. Optimized homepage and service pages around these terms.
  • Content Revamp
    Enhanced homepage messaging by blending service descriptions with targeted keywords while preserving brand tone.
  • Technical SEO Improvements
    Fixed on-page structure, optimized meta tags, improved page speed, and ensured mobile responsiveness.
  • Blog Development
    Launched an SEO-focused blog strategy targeting local homeowners and business pain points, including painting tips, design trends, and seasonal maintenance advice.
  • Tracking & Analytics
    Set up monitoring for organic keyword rankings, impressions, and clicks to measure performance.

Results

After implementing the strategy, Brock Painting & Contracting saw consistent improvements across multiple SEO metrics:

  • Keyword Rankings: High-value terms like residential painters in Oshawa and commercial painting contractors in Oshawa moved into top positions.
  • Organic Impressions: Increased significantly, leading to stronger brand exposure across Ontario.
  • Clicks & Traffic: A steady rise in organic clicks, translating into more quote requests and inquiries.
  • Local Presence: Stronger visibility in regional searches, making it easier for homeowners and businesses to discover their services.
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