855 913 8585
855 913 8585

Contact Information

support@goalconverion.com
855 913 8585

Follow Us

Canary Constructions Achieved Top Rankings and Increased Conversions

Canary Constructions

Overview

  • Client: Canary Constructions
  • Service Offered: SEO
  • Key Results: 6 Keywords in Top 3, +160% Conversions, and –45% Cost per Conversion
  • Duration: 7 months
  • Keywords: Basement Renovation Vaughan, Bathroom Remodeling North York
Canary Constructions Achieved Top Rankings and Increased Conversions

About Canary Constructions

Canary Constructions is a customer-focused home renovation company serving Toronto, Vaughan, and North York. Specializing in kitchen, bathroom, and basement remodeling, they combine quality craftsmanship with a client-centric approach. While their offline reputation was strong, their online presence didn’t match their expertise. Before partnering with us, they struggled with low search rankings, inconsistent lead flow, and a heavy reliance on word-of-mouth referrals.

Challenges

  • Lead Inconsistency:
    Their website was generating a small number of organic inquiries, with most leads coming from referrals.
  • Low Conversion Rates:
    The traffic they did get wasn’t converting into consultations or booked projects.
  • Poor Local Visibility:
    For high-intent local searches like “kitchen renovation Toronto” or “basement remodeling Vaughan”, they were buried deep in search results.
  • High Acquisition Cost:
    Paid campaigns were bringing in leads, but the cost per conversion was too high to be sustainable.
Canary Constructions Achieved Top Rankings and Increased Conversions - Challenge

Solutions

How Goal Conversion Transformed Canary Constructions’ SEO Performance?

  • Onsite Optimization:
    We improved site structure, optimized metadata, enhanced page load speed, and implemented keyword-rich service pages targeting renovation services in specific locations.
  • Technical Fixes:
    Resolved broken links, mobile responsiveness issues, and structured data errors to strengthen authority signals.
  • Content Strategy:
    Produced high-value blog articles, service descriptions, and portfolio pages showcasing before-and-after transformations to improve engagement.
  • Offsite Authority Building:
    Built high-authority backlinks, local citations, and niche-specific placements on renovation and home improvement platforms.
  • Google Business Profile Optimization:
    Refined categories, added geo-targeted content, and encouraged client reviews to improve map rankings.

Results

  • 6 Keywords in Top 3 Positions:
    Canary Constructions now dominates competitive renovation searches in Toronto, Vaughan, and North York.
  • +160% Increase in Conversions:
    Consultation requests and quote inquiries more than doubled compared to pre-SEO levels.
  • Cost Per Conversion Reduced by 45%:
    More efficient traffic sources replaced expensive PPC dependency.
  • Improved Local Map Rankings:
    Significant jump in Google Business Profile visibility, leading to more calls and direction requests.
  • Stronger Online Authority:
    A surge in positive reviews and backlinks has made their brand a trusted choice for high-ticket renovation projects.
Your experience on this site will be improved by allowing cookies.