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Cabinets R Us Transformed Their Online Presence with SEO in Just 6 Months

Cabinets R Us

Overview

  • Client: Cabinets R Us
  • Service Offered: SEO + Web Development
  • Key Results: 10 Keywords in Top 5, +48% Organic Clicks, +33% Conversions
  • Duration: 6 month
  • Keywords: Cabinets R Us Transformed Their Online Presence with SEO in Just 6 Months
Cabinets R Us Transformed Their Online Presence with SEO in Just 6 Months

About Cabinets R Us

Cabinets R Us, a kitchen cabinetry provider with multiple BC locations, needed to increase its online visibility and convert more search traffic into consultations. In just 6 months, our targeted SEO campaign significantly improved impressions, clicks, and conversions while enhancing its Google Maps presence across all regions.

Cabinets R Us offers 3 cabinetry lines—Value, Premium, and Contractor—alongside custom millwork, refacing services, and countertops. Known for short lead times and durable plywood construction, the brand caters to both homeowners and contractors in Metro Vancouver, Nanaimo, and Powell River.

Challenges

Before working with us, Cabinets R Us faced:

  • Low visibility in Google Search and Maps for competitive cabinet and refacing keywords
  • Over-reliance on in-person visits and word-of-mouth for lead generation
  • Under-optimized Google Business Profiles across multiple locations
  • Missed opportunities to target seasonal and location-specific demand
Cabinets R Us Transformed Their Online Presence with SEO in Just 6 Months - Challenge

Solutions

We executed a comprehensive strategy covering onsite, offsite, and local SEO, including:

  • Onsite Optimization: Structured service pages for keyword intent, implemented schema markup, improved Core Web Vitals, and refreshed homepage copy with targeted headings.
  • Offsite Backlinking: Secured high-authority placements on home improvement blogs and built consistent local citations for all service areas.
  • Google Maps Optimization: Added geo-tagged project photos, crafted keyword-rich business descriptions, and published weekly updates for local engagement.
  • AI Integration: Initiated AI-driven content recommendations to match seasonal cabinetry trends and search demand.

Results

Our campaign delivered measurable success:

  • +62% increase in Google Search & Maps impressions
  • +48% boost in organic clicks
  • +33% growth in conversions from calls and forms
  • “Cabinet Refacing Vancouver” jumped from page 3 to the Top 5 rankings
  • Noticeable Google Maps ranking improvements across all three locations
  • Early AI experiments generated higher seasonal engagement and click-through rates
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