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Air Leaders’ ROI Growth with 2,000+ Leads

Air Leaders

Overview

  • Client: Air Leaders
  • Service Offered: SEO, Local SEO & Growth Strategy
  • Key Results: 147% increase in impressions, 126% increase in clicks, 2,000+ leads generated, AI rankings
  • Duration: 12+ months
  • Keywords: HVAC contractors Toronto, furnace repair Toronto, water heater installation, HVAC maintenance services
Air Leaders’ ROI Growth with 2,000+ Leads

About Air Leaders

Air Leaders wasn’t new to the HVAC world. They knew the hum of a furnace on a freezing Toronto night, the hiss of a water heater firing up, the relief when cool air rushed through vents on a blistering summer afternoon. They had the skills. But what they didn’t have was visibility. Their expertise was hidden — like a warm fire burning inside a closed house that no one outside could see.

Their phones stayed too quiet, and their teams often had more downtime than service calls, with only 138 clicks in six months. They wanted more than survival. They wanted to become the name Toronto homeowners trusted when systems broke down, when nights were cold, when summers grew unbearable. To get there, they needed to be discovered online, consistently, and in front of the right people who needed them most.

Challenges

What was Air Leaders missing?

  • Low online visibility, with thousands of potential customers never finding them.
  • Fierce competition from other HVAC companies dominating search results.
  • A website and content that didn’t convert traffic into steady leads.
Air Leaders’ ROI Growth with 2,000+ Leads - Challenge

Solutions

It was all about turning their phones into lifelines for families in need of heat or cool air. We built a strategy that mirrored the urgency of their services, ensuring that when someone typed “furnace repair Toronto” at midnight, Air Leaders appeared as the trusted option.

Here’s how we rebuilt their presence:

  • Local SEO Optimization: Fine-tuned Google Business Profile and built citations across Toronto neighborhoods for HVAC-related searches.
  • Keyword Expansion: Targeted high-intent keywords such as furnace repair, water heater installation, and HVAC contractors Toronto.
  • Content Development: Created educational blogs and service pages that not only ranked but also answered urgent homeowner questions.
  • Conversion-Ready Design: Improved site layouts and CTAs to ensure that every click had a clear path toward booking.
  • AI Search Visibility: Structured content to rank on AI platforms like ChatGPT, positioning Air Leaders in front of the future of search.

By combining data-driven SEO with empathetic storytelling, we didn’t just raise their numbers. We made sure their name showed up exactly when someone’s comfort (and sometimes safety) depended on it.

Results

The results spoke volumes — and rang loudly through Air Leaders’ phone lines. In just over a year, the quiet company became a dominant HVAC force in Toronto. Their online visibility soared, and the difference was undeniable.

Key outcomes achieved:

  • Impressions Growth: From 155K to 384K in six months — a 147% increase in how often they appeared to customers.
  • Click Growth: From 138 to 312 in six months — a 126% jump in people actively visiting their site.
  • Lead Generation: Over 2,000 qualified leads since the partnership began, fueling consistent business growth.
  • AI Rankings: Multiple HVAC-related pages now visible on ChatGPT, ensuring discoverability in AI-powered search.

Today, Air Leaders isn’t the hidden option anymore. They’re the name homeowners trust when their furnace fails in January or when their AC quits in July. They’ve gone from chasing work to becoming Toronto’s go-to HVAC contractors, with a digital presence as reliable as the comfort systems they install.