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H2O Plumbing Dominated Local Rankings and Boosted Service Calls

H2O Heating and Plumbing

Overview

  • Client: H2O Heating and Plumbing
  • Service Offered: SEO
  • Key Results: 12 Keywords in Top 3, +110% Website Traffic, +150% Service Calls
  • Duration: 6 months
  • Keywords: emergency plumber Toronto, water heater repair Toronto, drain cleaning Toronto
H2O Plumbing Dominated Local Rankings and Boosted Service Calls

About H2O Heating and Plumbing

H2O Heating and Plumbing is a reliable plumbing and heating service provider in Toronto, specializing in emergency plumbing, water heater repair, and drain services. Despite having a strong offline reputation, their digital presence was weak, leaving them overshadowed by competitors in search results.

The objective was to increase visibility for high-intent plumbing keywords, secure top map rankings, and consistently generate new customer calls through organic traffic.

Challenges

  • Low visibility in local search results for critical emergency terms (drain repair Toronto, waterproofing North York, emergency plumber near me).
  • Over-reliance on word-of-mouth referrals while competitors dominated Google Maps and local pack rankings.
  • Website lacked conversion-focused elements (fast contact buttons, service guarantees, clear pricing offers).
  • Content didn’t fully showcase their authority as a licensed contractor or highlight the City of Toronto subsidy advantage.
H2O Plumbing Dominated Local Rankings and Boosted Service Calls - Challenge

Solutions

We developed a comprehensive plan to build trust, visibility, and conversions:

  • Local SEO & Map Rankings
    Optimized their Google Business Profile with complete service categories, 24/7 availability, and geo-focused posts. Built high-authority local citations across trusted plumbing directories. Implemented structured data for service areas and emergency offerings.
  • On-Site SEO Enhancements
    Rebuilt landing pages around high-intent services: drain cleaning, waterproofing services, sump pump installation, emergency plumbing. Added conversion-driven CTAs (“Call Now,” “Book in 2 Minutes,” “$99 Drain Clearing”). Highlighted customer trust signals: years of experience, licensed contractor status, and service guarantees.
  • Content & Authority Growth Created blog and FAQ content addressing urgent queries (“What to do if basement floods in Toronto”, “How to know if you need a sump pump”). Promoted the City of Toronto Flood Protection Subsidy to attract subsidy-driven homeowners.
  • Conversion Optimization
    Emphasized 24/7 emergency service across the site. Optimized mobile layout for click-to-call immediacy.

Results

After implementation, H2O Services experienced a significant shift in their online performance:

  • Google Maps Visibility Improved: Appearing more consistently in the local pack for plumbing & drain services.
  • Conversions Increased: More calls and booking requests directly through the website.
  • Keyword Rankings Boosted: Service pages started ranking for high-value terms like emergency plumber Toronto and waterproofing North York.
  • Revenue Growth: The “$99 drain clearing” promotion captured new customers who later returned for larger plumbing projects.
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