For decades, Salter Electric has been the team people in Ottawa called when the lights went out or when a new office needed safe, reliable wiring. Their work wasn’t just about fixing fuses or running cables — it was about trust, safety, and keeping families and businesses powered without worry. But in today’s world, even the brightest electricians can be invisible if they’re not found online.
As AI-driven platforms like Google AI Overview and ChatGPT started shaping how people discover local services, Salter Electric knew they couldn’t afford to be left behind. They wanted to lead, not follow. Their mission was clear: dominate both traditional and AI-powered search so that when anyone in Ottawa asked, “Who’s the best electrician near me?” — the answer was always Salter Electric.
The main 3 challenges of Salter Electric are as follows:
Salter Electric wanted a seat at the table where the future of search was being shaped. We helped them build a roadmap designed not only for today but also for tomorrow’s AI-driven discovery.
Key steps we took:
This wasn’t about chasing trends. It was about wiring Salter Electric’s digital presence with the same precision and foresight they bring to every job — ensuring they stay plugged into growth for years to come.
The results marked a turning point for Salter Electric. Today, their name doesn’t just show up on Google search — it appears inside the very platforms shaping tomorrow’s customer decisions. With one page ranked on Google AI Overview and one page ranked on ChatGPT, they’ve begun carving their place in the AI-driven search landscape. And this is just the beginning.
Key outcomes achieved:
Today, Salter Electric is more than just an electrician. They’re a name that clients — and now AI platforms — recognize, recommend, and trust. Their future? Wired for growth.
