Royal Collectible

At Goal Conversion, we partnered with Royal Collect GTA to build a modern and mobile-optimized website that simplifies collectible liquidation. With a growing seller base and weekly auctions on eBay, the brand needed a platform that could clearly guide users through the process of submitting valuable items—from autographed jerseys and sports cards to Pokemon TCG, watches, and comic collectibles. 

We created a site that combines clear visual storytelling with direct CTA-driven UX copy like “Turn Your Cards into Cash with Ease” and “Check Our eBay Store for More Products.” The goal was to make every step—from submission to shipping to payout—look frictionless and trustworthy. 

To increase seller confidence and engagement, we designed a visual “Shipping Process” journey outlining the exact steps, expectations, and timeframes. Weekly auction automation was reinforced with streamlined listing display blocks, and product categories were visually separated for fast navigation (Autographs, TCG, Watches, Action Figures, etc.). 

The site also includes: 

• Custom icons and gallery imagery to showcase inventory and past listings 

• Seamless connection to Royal Collect’s eBay store with direct redirection for ongoing bids 

• Clear contact points and prominent phone/email CTAs 

• Future-ready backend for scaling categories and real-time auction feeds